Classico Pasta Sauce

Classico is a well-known brand of pasta sauce inspired by Italian regional recipes. It was originally launched in the early 1980s by the Prince Company, drawing inspiration from various authentic regions of Italy such as Abruzzi, Sicily, and Naples. The brand gained popularity by marketing its products in distinctive glass Mason jars, emphasizing a premium, homemade feel.

Over the decades, the brand's ownership has transitioned through major food industry mergers. Today, Classico stands as a core brand within the Kraft Heinz portfolio. While its identity is deeply rooted in Italian culinary traditions, the majority of its manufacturing and processing occurs in North America to serve its primary consumer base.

The Kraft Heinz Company, headquartered in both Chicago and Pittsburgh, manages the brand globally. As one of the world's largest food and beverage organizations, Kraft Heinz ensures that Classico maintains its position as a household staple in the pasta sauce category through consistent distribution and diverse flavor offerings.