Extra Sugar-free Chewing Gum

Extra is one of the world's most popular sugar-free chewing gum brands, known for its long-lasting flavor and beneficial dental health properties. Originally launched in the United States in 1984 as the first sugar-free gum brand offered by the Wrigley Company, it revolutionized the market by replacing sugar with sweeteners that do not promote tooth decay. Today, Extra is sold in dozens of countries and remains a leader in the global confectionery sector.

The manufacturing of Extra gum takes place in multiple specialized facilities across the globe to meet regional demand. Key production sites are located in the United States, Poland, Australia, and China, among others. Each facility adheres to the strict quality and dental standards associated with the brand name. The product is frequently endorsed by various national dental associations for its ability to help neutralize plaque acids.

While Extra began under the stewardship of the Wm. Wrigley Jr. Company, it is now part of the Mars, Incorporated portfolio. This transition occurred after Mars acquired the Wrigley Company in a multi-billion dollar deal in 2008, eventually merging it into the Mars Wrigley Confectionery segment. As of 2024 and beyond, Mars remains the ultimate owner, managing the brand from its global headquarters in the United States while utilizing a vast network of local subsidiaries for distribution.