Lion Plain Flour

Lion is a long-standing Australian brand known for its baking staples, heritage, and quality. Established in 1854, the brand has been a fixture in Australian kitchens for generations, providing essential ingredients for home baking and professional use.

The product is explicitly labeled as a Product of Australia, utilizing locally sourced wheat to ensure quality and support the domestic agricultural sector. Production and milling processes are centered within Australia to maintain the freshness and standards associated with the brand's long history.

Today, the Lion baking brand is part of the Allied Pinnacle portfolio. Allied Pinnacle is a major flour milling and bakery ingredient company in Australia, which is itself owned by Quinlan Overseas, a subsidiary of the Gruma Group based in Mexico. This ownership structure connects a classic Australian heritage brand to an international leader in corn flour and tortilla production.