Joop! Jeans

Joop! Jeans is a sub-brand of the Joop! fashion house, originally founded in Germany. While the brand carries a distinct German heritage and design aesthetic, its products, including the popular denim lines, are manufactured in various locations globally, often across Europe and Asia, to meet international retail demands.

Originally established as a designer label, Joop! has evolved through several ownership changes. Since 2008, the brand has been under the umbrella of Holy Fashion Group. This ownership ensures that while the creative direction remains rooted in its European origins, the production and logistics are managed by a modern global fashion conglomerate specializing in premium apparel.