Pågen Gifflar Kanel cinnamon rolls

Gifflar is a popular Swedish bakery product manufactured by Pågen, Sweden's leading bakery company. These small, spiral-shaped cinnamon rolls are a staple of Swedish 'fika' culture.

The brand originates from Malmö, Sweden, where it was founded in 1878. The manufacturing is centralized in Sweden, primarily at Pågen's large bakeries in Malmö and Gothenburg. The brand remains under the ownership of the founding Påhlsson family through their company, Pågen AB, making it a well-preserved family-owned business with significant market presence across Northern Europe and Germany.