Fruittella Strawberry Candy

Fruittella is a historic candy brand originally founded in the Netherlands in 1931 by the Van Melle brothers. The brand became famous for its use of real fruit juice and natural flavors in chewable squares. In 2001, the original company Van Melle merged with the Italian company Perfetti to form Perfetti Van Melle, one of the world's largest confectionery manufacturers.

Today, Fruittella remains under the ownership of Perfetti Van Melle, which is headquartered in Italy and the Netherlands. Production is spread across multiple global facilities including major sites in Breda (Netherlands) and various locations in Europe and Asia to serve international markets. The strawberry flavor shown is one of their most iconic products, often marketed with a focus on natural ingredients and, more recently, vegan-friendly recipes.