Made O'Meter
Discover where a brand or product originates
Absolut Vodka is one of the world's most famous Swedish alcoholic beverages, renowned for its commitment to quality and heritage. It was founded in 1879 by Lars Olsson Smith in Åhus, Sweden, where it is still produced today using Swedish winter wheat and water from a deep local well. This 'one source' philosophy ensures that every bottle of Absolut Vodka made anywhere in the world originates from this single location.
In 2008, the brand underwent a significant ownership change when the Swedish state sold the V&S Group (Vin & Sprit) to the French spirits giant Pernod Ricard. Under Pernod Ricard's stewardship, Absolut has maintained its status as a premium global brand while benefiting from an extensive international distribution network. The brand is synonymous with creative marketing and iconic bottle design, consistently ranking as one of the largest spirits brands globally.
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