First Price Mineral Vand

First Price is a prominent discount private label brand heavily established in the Scandinavian market, specifically Denmark and Norway. This specific product, First Price Mineral Vand, is a natural mineral water sourced directly from a Danish spring, as indicated by the label 'Fra Dansk Kilde'.

In Denmark, First Price products are distributed through Salling Group, one of the largest retail companies in the country. The brand focuses on providing essential goods at a lower price point compared to name-brand competitors. While the brand concept originated within the Nordic retail cooperation, its ultimate ownership and distribution in Denmark rest with Salling Group, which is owned by the Salling Foundations, ensuring the profits often support philanthropic initiatives within Denmark.