Andersson 40" LED4045FHDA Smart TV

Andersson is an in-house private label brand owned by the Swedish home electronics retailer NetOnNet. The brand was established to provide value-for-money consumer electronics, ranging from televisions and audio equipment to kitchen appliances. While the brand is Swedish in origin and conceptualization, it does not maintain its own manufacturing facilities.

Instead, Andersson products are manufactured through Original Equipment Manufacturer (OEM) agreements with large electronics producers across Europe and Asia. A significant portion of their televisions, for instance, are produced by the Turkish electronics giant Vestel, though components and final assembly may occur in multiple countries depending on the specific model and production cycle. This model allows the brand to offer modern features, such as built-in Chromecast and Google Play, at competitive price points within the Nordic market.