Ro-Tel Diced Tomatoes and Green Chilies

Ro-Tel is a renowned brand of canned diced tomatoes and green chilies, famous for its signature 'Texas-style' flavor. The brand's journey began in 1943 when Carl Roettele started a canning plant in Elsa, Texas. He used the family name for the brand but simplified the spelling to make it easier for customers to pronounce and remember.

The product gained massive popularity across the United States after becoming a key ingredient in 'Famous Con Queso' dip recipes. Its manufacturing remains centered in the United States, utilizing regional crops to maintain its specific heat levels and texture quality.

Today, Ro-Tel is part of the Conagra Brands portfolio. Conagra, one of North America's leading branded food companies, acquired the brand as part of its strategy to dominate the shelf-stable vegetable and snack-facilitator markets. The brand continues to expand its variety of heat levels and flavor profiles under Conagra's global management.