Made O'Meter
Discover where a brand or product originates
Peter's Yard is a premium crispbread and cracker brand that was born from an authentic Swedish sourdough recipe but established as a commercial brand in the United Kingdom. Founded by Jan Nilsson and Peter Ljungquist in 2008, the brand focuses on 'slow food' principles, using a 16-hour fermented sourdough starter.
Originally starting in a small bakery in Edinburgh, the company grew rapidly due to its high-quality ingredients and traditional methods. In 2022, Lotus Bakeries, a major Belgian snack company, acquired Peter's Yard through its venture capital arm, Fast Forward 2030, after having held a minority stake since 2019. Despite the Swedish inspiration and ownership by a Belgian group, the manufacturing remains primarily focused in the United Kingdom to serve its core British market.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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