Mirato Personal Care Products

Mirato is a prominent Italian company in the personal care and hygiene industry. Founded in the 1960s by Corrado Avanzini, the brand initially gained fame through the launch of Splend'Or hairspray. Over the decades, Mirato has expanded its portfolio significantly to include some of Italy's most recognized household names such as Malizia, Intesa, Clinians, and Glicemille.

The company maintains a strong commitment to Italian manufacturing, with its main production facilities located in Landiona, Piedmont. This allows for direct control over quality and innovation across its diverse range of deodorants, soaps, hair care items, and skincare treatments. Today, Mirato remains an independent Italian firm, owned and operated by the Avanzini family, continuing its tradition of 'Made in Italy' excellence in the global beauty market.