Bref Purple Auto Activ WC rim block

Bref is a leading European brand specializing in household hygiene and toilet care solutions. Originally launched in Germany, it has become synonymous with innovative WC rim blocks designed for continuous cleaning, foam generation, and fragrance release. The brand has a significant footprint across Europe, particularly in Southern and Central markets, and is known for its distinct ball-block design.

The global operations for Bref are managed by Henkel AG & Co. KGaA, a German multinational chemical and consumer goods powerhouse. Production occurs in multiple specialized facilities across Europe—often in countries like Hungary, Serbia, or Poland—to serve the diverse European market. As a part of the Henkel portfolio, Bref continues to lead in the 'Laundry & Home Care' business unit, maintaining its position as a market leader in automatic toilet cleaners.