Choice Heavenly Chocolate Vegan Ice Cream

Choice is a pioneering brand in the plant-based dessert market, specifically known for its soy-based vegan ice cream alternatives. Since its inception in 1990, the brand has focused on providing dairy-free and vegan-friendly options that cater to lactose-intolerant consumers and those following a plant-based lifestyle.

The brand was originally developed in Denmark by the company Engelhardt, which specialized in vegan and specialty food products. Over the decades, the brand gained significant popularity across Europe for its textures and taste, which closely mimic traditional dairy ice cream.

In terms of ownership, Choice is currently part of the Unilever portfolio. Unilever, a multinational consumer goods giant, acquired the brand as part of its strategy to expand its 'Plant-Based' and 'Sustainable Living' divisions. Today, while it retains its European heritage, products under the Choice brand are manufactured in various Unilever ice cream facilities across multiple countries to serve global markets.