Power Butik retail chain

Power is a major Nordic consumer electronics retailer that emerged from the rebranding of Expert stores. The brand was established to create a modern, high-volume retail concept focused on competitive pricing and a digital-first customer experience in the competitive electronics market.

Today, the brand operates across Norway, Denmark, Finland, and Sweden. While the products sold in Power stores are manufactured globally by various brands, the Power brand itself is a retail entity owned and managed on a regional level through its parent structure. It has successfully positioned itself as a primary competitor to other large retail giants in Northern Europe.

The ultimate owner is Power International AS, headquartered in Norway. The company's majority ownership is held by the Awilhelmsen Group and Dolphin Invest, ensuring Nordic-based control and investment in its long-term growth across the Scandinavian region.