Singer SteamCraft Plus steam iron

The Singer SteamCraft Plus is a professional-grade steam iron designed for garment care, continuing the long-standing legacy of the Singer brand in the textile industry. Originally founded in 1851 by Isaac Merritt Singer in the United States, the brand became synonymous with sewing machines and household textile maintenance.

Today, the brand is owned by SVP Worldwide, a global sewing machine company that manages a portfolio of iconic brands including Singer, Pfaff, and Viking. While the brand has its roots in American innovation, manufacturing for its modern appliance line, such as this 1750-watt iron, is primarily outsourced to manufacturing hubs in China to maintain global distribution scales. SVP Worldwide was acquired by Platinum Equity, a global investment firm, which remains the ultimate owner and provides the strategic management for Singer's continued expansion into modern consumer electronics and home accessories beyond traditional sewing platforms.