Liu Jo Fashion and Lifestyle Products

Liu Jo is a premium Italian fashion brand founded in Carpi, Italy, in 1995. Initially established as a textile company specializing in knitwear, the brand quickly expanded into women's, men's, and children's ready-to-wear collections, accessories, and shoes. The brand is celebrated for its 'Glamour' and 'Lifestyle' philosophy, emphasizing femininity and Italian style.

Today, Liu Jo operates as a global brand under the ultimate ownership of its co-founder, Marco Marchi, through the holding company Eccellentia. In addition to its core clothing lines, the brand has entered the beauty and fragrance sector through licensing agreements. While the high-end collections are often manufactured in Italy to maintain the 'Made in Italy' prestige, high-volume production for certain accessories and clothing lines takes place in manufacturing hubs such as China and Turkey.