Libella Cola

Libella is a storied German soft drink brand with a history dating back to 1951 when it was founded by Rudolf Wild in Heidelberg. It gained fame for its fruit-based beverages and eventually its cola variety, becoming a staple in the regional German beverage market. The brand is known for its commitment to natural flavors and local bottling partnerships.

Today, the brand is owned by the WILD family holding and managed through Libella GmbH. The manufacturing follows a decentralized model where the syrup concentrate is provided from the central source, while the actual bottling and distribution are handled by numerous regional brewery and beverage bottling partners across Germany, Austria, and other parts of Europe. This ensure local production and shorter transport routes.