Obi Fruit Juice

Obi is a well-established brand of fruit juices and nectars primarily known in the Balkan region. It offers a variety of flavors including orange, apple, blueberry, and multivitamin blends, packaged mainly in aseptic cartons for long-term freshness and convenience.

The brand is manufactured and distributed by Rauch Serbia, which is the local branch of the major international juice producer Rauch Fruchtsäfte. The production facility is located in Koceljeva, Serbia, where it processes local and imported fruits to serve both the Serbian domestic market and neighboring export markets.

While the brand has deep roots in the regional market, its ownership lies with the Austrian-based Rauch Group. This corporate structure allows Obi to benefit from high-standard European production technologies while maintaining its identity as a familiar household name in Southeastern Europe. Rauch Fruchtsäfte remains one of the largest juice producers in Europe, operating as a family-owned business for several generations.