Relay kiosk

Brand Origin and History

Relay is a world-renowned brand specializing in newsstand and travel retail. It was originally established in France to provide travelers with access to newspapers, magazines, books, and essential convenience items. The brand has evolved since its inception in the mid-19th century through the Hachette heritage, becoming a staple in airports and major railway stations globally.

Manufacturing and Distribution

As a retail service provider rather than a manufacturer of a single good, Relay operates thousands of locations across the globe. While the brand itself is French, the products sold within Relay kiosks—ranging from local snacks to international electronics—are manufactured in various countries. The service model is localized to fit the infrastructure of the specific transportation hub it occupies.

Ownership and Global Presence

Relay is currently managed and owned by Lagardère Travel Retail, a division of the French conglomerate Lagardère Group. As of 2024 and moving forward into 2026, the brand remains centrally controlled from France but operates through various local subsidiaries and joint ventures depending on the region's specific commercial laws. It stands as one of the most recognizable travel retail brands in the world.