X-tra Iste Fersken uten sukker

X-tra Iste Fersken is a sugar-free iced tea brand sold in Norway. The brand X-tra is a private label (low-price) brand developed and owned by Coop, serving the Nordic market with affordable daily essentials. The product is specifically formulated for the Norwegian market, with labeling in Norwegian and production often localized within Scandinavia to maintain supply chain efficiency.

The brand's ultimate owner is Coop Norge SA, a consumer cooperative that dominates the Norwegian grocery retail landscape. Being a store brand, it was created to offer a budget-friendly alternative to premium iced tea brands. Coop's various products, including X-tra, are distributed exclusively through their own grocery chains like Coop Obs, Coop Mega, and Coop Prix.