Idun Tomatketchup Usøtet

Idun is one of Norway's most iconic food brands, particularly famous for its ketchup, which has been a staple in Norwegian households for decades. This specific variant, Idun Tomatketchup Usøtet, is an unsweetened version with no added sugar or artificial sweeteners, catering to health-conscious consumers.

The brand was originally founded by the company A/S Idun in Norway. Over time, through various corporate mergers and acquisitions, it became a flagship brand under Orkla ASA. The product is proudly manufactured at the Orkla factory in Rygge, Norway, often marked with the Norwegian flag on the packaging to emphasize its local production and heritage.

Today, Idun remains under the ownership of Orkla, a leading industrial conglomerate headquartered in Oslo, Norway. Orkla operates as the ultimate owner, managing the brand through its Orkla Foods Norge subsidiary, ensuring it maintains its dominant position in the Nordic food market.