Biltema Safety Match

Biltema is a Swedish retail chain specializing in automotive, leisure, and home products. The 'Classic Car' safety matches are a private-label product sold under the Biltema brand, which was founded in 1963 in Linköping, Sweden, by Sten-Åke Lindholm. The brand initially focused on mail-order car parts but evolved into a major Nordic retail presence.

Today, Biltema remains under the ownership of the Lindholm family through Birgma Holdings based in Switzerland. Their private-label goods, such as these matches, are typically manufactured by third-party suppliers in various locations globally, often including India or the EU, depending on the production lot and regional sourcing requirements. The brand is a staple across Sweden, Norway, Finland, and Denmark.