Mcennedy Sesame Bagels

Mcennedy American Way is a private label brand created by the German discount supermarket giant Lidl. Designed to evoke a classic American aesthetic, the brand focuses on 'American-style' products ranging from snacks and sweets to bakery items like these sesame bagels.

While the branding is heavily themed around United States culture (featuring stars and stripes and the name 'American Way'), the brand was actually founded in Germany. The products under the Mcennedy label are primarily manufactured in European countries where Lidl operates, with Germany being the primary production and distribution hub for their bakery snacks market.

The brand is entirely owned and managed by the Schwarz Gruppe, a multinational retail group based in Germany that operates both the Lidl and Kaufland chains. As a private label, it does not have an independent company of origin outside of the Lidl corporate structure.