Made O'Meter
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Jarritos is an iconic Mexican brand founded in 1950 by Francisco "El Güero" Hill in Mexico City. The brand quickly gained fame for being Mexico's first national soft drink brand, initially launched with a coffee flavor before expanding into the fruit-flavored sodas known today. The name 'Jarritos' refers to the traditional Mexican clay jugs used to keep beverages cool, which is represented in the brand's logo.
Today, Jarritos remains a deeply cultural product, manufactured primarily in Mexico and exported to dozens of countries, including a massive presence in the United States. It is owned by Novamex, a major player in the distribution of Mexican food and beverage brands globally. The brand is celebrated for using natural fruit flavors and real cane sugar, maintaining its traditional recipe and glass bottle presentation even as it expands into international markets for 2026 and beyond.
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