Joico Blonde Life Silver Color Enhancing Masque

Joico Blonde Life Silver Color Enhancing Masque is a specialized professional hair treatment designed for light to platinum blondes. It serves to neutralize brassy tones while deeply hydrating the hair. The brand, Joico, was originally established in Southern California by a hairstylist, positioning itself as a leader in reconstructive hair health technology.

Historically, Joico was owned by Shiseido, but in recent years, it became part of the Henkel portfolio. Today, the brand is managed under Henkel's Consumer Brands division, which focuses on high-quality hair care and laundry products. While the brand has global distribution, its manufacturing operations remain strongly rooted in the United States to serve North American and international markets.