Turtle Wax car care

Turtle Wax is a legendary American brand that has become synonymous with automotive detailing and shine. Founded in Chicago in the 1940s by Ben Hirsch, the brand's breakthrough came with the introduction of the first easy-to-use liquid car wax, famously marketed as 'Plastone' before being rebranded to Turtle Wax to emphasize the hard shell protection it provided.

Today, the brand operates as a global powerhouse in the automotive aftermarket sector. While its roots are firmly planted in the United States, production occurs in multiple locations across North America and Europe to serve international markets efficiently. The company has remained a family-owned enterprise throughout its history, maintaining a focus on innovation in ceramic coatings, trim restorers, and traditional waxes. Its ownership under Turtle Wax, Inc. ensures that the brand maintains its specialized focus on car enthusiasts and professional detailers alike.