Ariel Universal+ laundry detergent powder

Ariel is a major European brand of laundry detergents owned by the American multinational consumer goods corporation Procter & Gamble (P&G). The brand was first launched in the UK and Ireland in 1967 as a laundry soap and was famously the first detergent with stain-removing enzymes.

Today, Ariel is a global leader in the laundry care market, known for its innovative formulas including powders, liquids, and pods. While the brand has deep European roots, its production is decentralized to serve regional markets. For the European market, products are often manufactured in facilities across Germany, France, or the Czech Republic. The brand remains a flagship under P&G's fabric care division, maintaining its position through continuous technological advancement in stain removal and cold-water washing efficiency.