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L'Oreal Elvital (known as Elvive in many other regions) is a major hair care sub-brand under the L'Oreal Paris portfolio. Its origins trace back to France, where the parent company, L'Oreal, was founded in 1909 by Eugène Schueller. The Hyaluron Plump range is a specific innovation targeting dehydrated hair by utilizing hyaluronic acid, a popular skincare ingredient.
Manufacturing for L'Oreal hair care products takes place in a global network of factories to support local markets. Large production hubs are located in France, Germany, Italy, and Poland for European distribution, while other regions are served by plants in the US, China, and Brazil. The brand continues to be owned by the L'Oreal Group, the world's largest cosmetics company, which remains headquartered in Clichy, France.
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