Platinum soft drink

Platinum is a carbonated soft drink brand that originated in Jordan. It was developed to provide high-quality, refreshing beverage options as an alternative to international soda brands. The drink is known for its crisp carbonation and a variety of classic flavors including cola, citrus, and fruit blends.

The product is manufactured in several countries across the Middle East and Africa to facilitate regional distribution and ensure freshness. Today, the brand is owned by the Al-Amal Group, which manages the production and marketing of the Platinum line alongside other consumer goods. As of 2026, the company continues to expand Platinum's market share by catering to local tastes and preferences in emerging markets.