Shelly Smart Home Devices

Shelly is a prominent brand in the smart home automation industry, known for its innovative Wi-Fi and Bluetooth-operated devices. The brand was originally established in Bulgaria by Allterco Robotics, a division of Allterco JSCo. Shelly devices allow users to automate lighting, climate control, and energy monitoring without the need for a central hub, making them a favorite among home automation enthusiasts.

Manufacturing of Shelly products is primarily centered in China to ensure scalability and cost-efficiency, though some production and quality control processes take place in Europe. In 2023, the parent company Allterco JSCo rebranded to Shelly Group AD to better reflect its flagship brand's global success. The company remains headquartered in Sofia, Bulgaria, and continues to expand its ecosystem of smart relays, sensors, and plugs globally.