Smiths Sticks Paprika

Smiths is a historic snack brand with a legacy dating back to 1920 when Frank Smith started the business in Cricklewood, London. Over the decades, the brand became a staple in the UK and eventually expanded its presence internationally, particularly in the Benelux region and Australia. In the Netherlands, many popular snacks formerly known under the Smiths brand were rebranded as Lay's, but certain classic items like Smiths Sticks, Wokkels, and Hamka's continue to be sold under the original Smiths brand name.

Today, the brand is part of the global portfolio of PepsiCo, a multinational food, snack, and beverage corporation. Manufacturing for the European market occurs in several locations, including large-scale production facilities in the Netherlands. PepsiCo manages the brand through its regional subsidiaries, ensuring that while the ownership is global (American), the heritage of the Smiths name remains locally significant for Dutch consumers.