San Carlo Rustica

San Carlo is Italy's leading brand of potato chips and savory snacks. The San Carlo Rustica line is one of their most iconic products, characterized by its thick, crinkly cut designed specifically to be paired with sauces or enjoyed during an Italian 'aperitivo'.

The brand's history dates back to 1936 when Francesco Vitaloni opened the 'Rosticceria San Carlo' in Milan, named after the nearby church of San Carlo al Lazzaretto. Today, the company remains a symbol of Italian food industry success, maintaining its headquarters in Milan. The production is primarily based in Italy, across multiple specialized facilities that handle everything from potato sourcing to packaging. San Carlo Gruppo Alimentari S.p.A. remains an independent, family-owned Italian business, currently led by the founder's descendants.