Gwoon Lavendel WC Blokken

Gwoon is a prominent Dutch private label brand that offers a vast array of everyday household products, including these lavender-scented toilet rim blocks designed for bathroom hygiene. The brand is specifically tailored for the Dutch market and is found across several different supermarket chains.

The Gwoon brand was established as a unified private label by Superunie, a Dutch purchasing cooperative, to replace several older house brands like Markant. While the brand is quintessentially Dutch in its marketing and origin, the manufacturing of its household chemical products can take place in multiple locations across Europe depending on the specific supplier contracts held by the cooperative.

As of 2026, Gwoon remains under the direct ownership of Superunie. Superunie acts as a central organization for many independent supermarket retailers in the Netherlands, allowing them to compete with larger international chains by providing a high-quality, cost-effective alternative to name-brand goods.