Elma Chips snack

Elma Chips is a prominent Brazilian snack brand that has become a household name since its creation in 1974. The brand was formed through the merger of two local Brazilian snack companies, Elma and Chips, which were acquired by the multinational corporation PepsiCo. This strategic integration allowed for the wide distribution of popularized international snack versions alongside Brazilian favorites.

Today, Elma Chips products are primarily manufactured across several industrial plants in Brazil, ensuring freshness and accessibility for the domestic market. The brand serves as the local identity for global PepsiCo snacks like Cheetos, Doritos, Lay's, and Ruffles, as well as original regional products such as Pingo d'Ouro and Baconzitos.

The brand is under the ultimate ownership of PepsiCo, a global leader in the food and beverage industry headquartered in the United States. PepsiCo manages Elma Chips through its Brazilian subsidiary, PepsiCo do Brasil, maintaining a dominant position in the Latin American savory snack market.