Born Meerrettich Senf

Born Senf is a traditional German brand with a history dating back to 1820. Founded in Erfurt, Thuringia, it is one of the oldest and most established mustard brands in East Germany. The product shown is their Meerrettich Senf (Horseradish Mustard), which combines classic spice with a pungent horseradish kick.

The brand is deeply rooted in local Thuringian culture and continues to produce most of its range in the Erfurt region. After the reunification of Germany, the brand evolved significantly and is today owned by the Develey Group, a major international player in the condiments market based in Unterhaching, Germany. This ownership provides the brand with strong distribution capabilities while maintaining the regional identity of the Born name.