Luksja Creamy & Soft Rose & Milk Proteins bar soap

Luksja is one of Poland's most recognizable personal care brands, specializing in soaps and bath products. Originally established in Poland, the brand has built a long-standing reputation for providing high-quality hygiene products that emphasize skin care and sensory experiences.

Over the years, the brand has transitioned through different international owners. It was notably a part of the PZ Cussons portfolio for many years before being acquired by Sarantis Group in early 2020. This acquisition significantly strengthened Sarantis Group's position in the Central and Eastern European personal care market.

Today, Luksja products are primarily manufactured and distributed within Poland and neighboring markets. The brand continues to focus on its "creamy and soft" formula, catering to consumers looking for both effective cleansing and moisturizing benefits. Its ownership by Sarantis ensures it remains a key player in the European FMCG sector.