Ted Baker Sports Apparel

Ted Baker is a British lifestyle brand founded in Glasgow, Scotland, in 1988 by Ray Kelvin. Originally established as a contemporary shirt specialist, the brand rapidly expanded into a global fashion house known for its quirky detailing and 'No Ordinary Designer Label' philosophy. The sports and activewear line represents the brand's pivot into performance-meets-lifestyle fashion, maintaining the brand's unique aesthetic while incorporating technical materials.

Following a period of financial restructuring, the brand was acquired in late 2022 by Authentic Brands Group (ABG). Based in the United States, ABG is a brand management powerhouse that specializes in large-scale retail acquisitions and licensing. Under this ownership, Ted Baker's production is outsourced to various global manufacturing hubs, while the intellectual property and strategic direction are managed from New York City. The brand continues to be a staple in high-end retail across Europe, North America, and Asia.