Zendium Pro Gums + Sensitivity toothpaste

Zendium is a specialized oral care brand originally developed in the Netherlands in 1969 by Dr. Henk Hoogendoorn. It is known for its unique enzyme-based formula that works with the mouth's natural defenses rather than relying on harsh antibacterial agents.

Historically part of the Unilever portfolio, the brand transitioned to the ownership of Yellow Wood Partners (via Suave Brands Company) in early 2024 as part of a strategic divestment of Elida Beauty. Manufacturing for Zendium products takes place in several locations across Europe to serve its primary markets in Scandinavia, the Benelux region, and France. Currently, the brand is owned by an American private equity firm, while maintaining its historical identity as a Scandinavian oral care leader.