Private Selection Coffee

Private Selection is a premium artisanal brand that offers high-quality coffee and gourmet grocery items. The brand was established to provide consumers with store-brand products that match or exceed the quality of national premium labels.

While the coffee beans are ethically sourced from various international growing regions such as Colombia, Ethiopia, and Sumatra, the final roasting and packaging are primarily completed in the United States.

Private Selection is owned and operated by The Kroger Co. As one of the largest retailers in the world, Kroger manages the full lifecycle of the brand from product development to retail distribution, ensuring consistent quality across their North American supermarket chains.