McVitie's Biskrem Apple

McVitie's Biskrem is a popular biscuit brand originally associated with the British biscuit maker McVitie's. While McVitie's itself has a long history dating back to 1830 in Scotland, the Biskrem line was famously developed and popularized in collaboration with or under the license of the Turkish food giant Ülker. Since 2014, the brand has been under the umbrella of pladis, a global confectionery company founded by Yıldız Holding to consolidate its diverse snack businesses.

Today, Biskrem products are manufactured in several locations, primarily in Turkey and the United Kingdom, to serve various international markets. The brand represents a fusion of traditional British biscuit heritage with Turkish snack innovation, particularly known for its signature filled center. As of 2026, Yıldız Holding remains the ultimate owner, managing the brand through its London-headquartered subsidiary, pladis.