Matsato Wafer

Matsato is a popular snack brand primarily known for its wafer products. Its origin is tied to the Indonesian confectionery market, where it was developed to cater to the growing demand for affordable and flavorful crisp wafer snacks. The brand has become a household name within the region, known for its various flavor profiles including chocolate and vanilla.The manufacturing process for Matsato products is centered in Indonesia, utilizing local production facilities that adhere to regional food safety and quality standards. This localized production allows the brand to maintain freshness and competitive pricing within its primary markets. Ownership and distribution are managed by local food conglomerates that specialize in large-scale snack production for the Southeast Asian market.The brand is currently owned and managed by PT United Family Food (Unifam), an Indonesian multinational company with a strong presence in the confectionery sector. Unifam has expanded Matsato's reach beyond Indonesia, exporting to various international markets and establishing the brand as a key player in the global snack industry. As the ultimate owner, Unifam continues to drive innovation and product development for Matsato into 2026 and beyond.