DeBeukelaer Prinzen Rolle Schoko sandwich biscuits

Prinzen Rolle is a classic European sandwich biscuit consisting of two circular cocoa biscuits with a smooth cocoa cream filling. The brand traces its roots back to Edouard de Beukelaer, who founded his biscuit factory in Belgium in the 19th century. In 1955, the German branch of the company introduced the iconic Prinzen Rolle, which has since become one of the most popular sweet snacks in Germany.

While the brand originated in Belgium under De Beukelaer, central operations and production for the German market were established in Polch, Germany. Today, the brand is part of the Griesson - de Beukelaer group, a major family-owned European confectionery manufacturer. The group was formed through the merger of Griesson and General Biscuits (German branch). It remains an independent family enterprise with significant production facilities in Germany and Poland, continuing a long tradition of high-quality baked goods.