Västerviks Senap

Västerviks Senap: A Regional Favorite

Västerviks Senap is one of Sweden's most iconic mustard brands, known for its distinct coarse-grained texture and balanced sweetness. The recipe was originally created by Rune Reivels in the 1930s in the town of Västervik, Sweden. For decades, it has been a staple in Swedish households, particularly during holiday seasons like Christmas and Midsummer.

Ownership and Production

While the brand proudly carries the name of its town of origin, the ownership has evolved over the years. Today, Västerviks Senap is part of the portfolio of Kavli, a major food company in the Nordic region. Production remains based in Sweden, ensuring that the traditional quality and flavor profile are maintained for the domestic market. The ultimate owner, the Kavli Group (O. Kavli AS), is unique because it is owned by a charitable foundation, meaning a portion of the company's profits is donated to humanitarian causes.