Pascall Marshmallows

Pascall Marshmallows are a iconic treat primarily associated with Australia and New Zealand. The brand roots trace back to the United Kingdom where the Pascall family established James Pascall Ltd in 1866. It later expanded its operations to Hobart, Tasmania, in 1921 through a joint venture involving Cadbury and Fry, establishing itself as a household name in the Southern Hemisphere.

Today, the manufacturing occurs in multiple locations. While historically produced locally in New Zealand and Australia, production for the Oceanic region was significantly reorganized in the late 2010s, with various confectionery items being manufactured in Australia, China, or Thailand depending on the specific product line. Ownership has transitioned through several major corporate mergers; it moved from Pascall to Cadbury and is currently under the umbrella of Mondelez International.

Mondelez International is an American multinational food and beverage conglomerate headquartered in Chicago. It serves as the ultimate owner, managing the brand through its regional subsidiaries such as Mondelez Australia and Mondelez New Zealand. Pascall remains one of the most recognized confectionery brands in its primary markets, known for its soft texture and absence of artificial colors.