Bombril Steel Wool

Brand History and Origin

Bombril is one of Brazil's most iconic household brands, founded in 1948 by Roberto Sampaio Ferreira in the Brooklin neighborhood of São Paulo. The brand became synonymous with steel wool pads in Brazil, so much so that the name is frequently used as a generic term for the product category. It gained massive cultural popularity through its long-running advertising campaigns featuring the 'Bombril Boy' character.

Manufacturing and Product Range

The product is manufactured primarily in Brazil, where the company operates multiple industrial plants in states such as São Paulo, Minas Gerais, and Pernambuco. While best known for its steel wool, the Bombril portfolio has expanded extensively over decades to include detergents, fabric softeners, degreasers, and various other chemical cleaning agents.

Ownership and Global Presence

Bombril S.A. remains a publicly traded Brazilian company. Unlike many local brands that were acquired by global giants like Unilever or P&G, Bombril has largely maintained its independence through various economic cycles. It is controlled by the founder's family interests and continues to be headquartered in São Bernardo do Campo, Brazil, serving both the domestic market and exporting to several countries in Latin America.