Ben's Original Jasmine Rice

Ben's Original, formerly known as Uncle Ben's, is a globally recognized brand of parboiled rice and other related food products. The brand was first introduced by Converted Rice Inc., which was later acquired by Mars, Incorporated. It is famous for its parboiling process which helps retain vitamins and minerals in the rice grains.

In 2020, the brand underwent a major global rebranding to Ben's Original to evolve the brand identity and remove racial stereotypes associated with the previous imagery. The product seen in the image is a jasmine rice pouch designed for quick preparation, typically ready in two minutes.

Today, Ben's Original is owned by Mars, Incorporated, a massive American multinational manufacturer of confectionery, pet food, and other food products. While the brand originated in the United States, its products are manufactured in several locations worldwide, including the United Kingdom and various European sites to serve local markets.