Neumarkt Premium Lager

Neumarkt is a prominent Romanian beer brand that has become one of the most recognizable names in the country's brewing industry. Originally established in the city of Târgu Mureș, the brand is named after the German name for the city (Neumarkt am Mieresch). It has traditionally positioned itself as a reliable, high-quality lager for the mainstream market, often using marketing campaigns that emphasize craftsmanship and the bond between hard-working men.

Today, the brand is part of the extensive international portfolio of Heineken. While its roots are deeply local, its operations are modern and benefit from the global infrastructure of its parent company. The production remains centered in Romania, primarily at the Heineken Romania brewery in Târgu Mureș, ensuring that it maintains its local identity and taste profile while adhering to international quality standards.

As of the present and looking towards the future, Neumarkt continues to be governed by Heineken N.V., headquartered in the Netherlands. Heineken manages the brand through its local subsidiary, Heineken Romania S.A., which is responsible for the distribution and promotion of the product within the regional market. This structure allows Neumarkt to remain a staple of Romanian culture while being supported by one of the world's largest brewing giants.