Akubra felt hat

Akubra is an iconic Australian brand specializing in rabbit-felt hats. The brand was originally established by Benjamin Dunkerley in Tasmania in the 1870s before moving to Sydney and adopting the name "Akubra" in 1912.

Today, Akubra hats are manufactured at the company's dedicated factory in Kempsey, New South Wales. The manufacturing process is highly specialized, involving the processing of rabbit fur into high-quality felt that is durable and weather-resistant.

In late 2023, the brand was acquired by Tattarang, the private investment group owned by the Forrest family, ensuring that the brand remains under Australian ownership. The company continues to produce its traditional styles, maintaining its status as a symbol of Australian rural and outback culture.