Joom Online Marketplace

Joom is an international e-commerce platform and fintech service provider that focuses on cross-border trade. Originally gaining popularity as a mobile shopping app, it connects consumers with affordable products primarily sourced from manufacturers in China, Turkey, and various European countries. The platform facilitates the global distribution of items ranging from electronics and fashion to home goods and beauty products.

Since its inception, the company has expanded its operations beyond simple retail, incorporating logistics and financial technology solutions to streamline the international shopping experience. While it was founded by entrepreneurs from Russia, the business transitioned its headquarters to Western Europe to align with its global market operations. The platform is known for its heavy reliance on algorithm-driven personalization to recommend products to users based on their browsing and purchasing history.